Writer & Co-founder
Lynsey Woods, global brand director at Carlsberg, has spent twelve years inside one of beer's most recognisable brands – and a career before that across FMCG, from healthy snacks to wine to Premier Foods. She's clear on what makes a partnership work, and what doesn't.
Rich Hewes
Robert Zitzmann, managing director and partner at Jung von Matt Sports, has spent his career at the intersection of sport and advertising – and he's clear on what separates campaigns that get remembered from ones that just get made.
Rich Hewes
In Uncut, editor-in-chief Alex Zeevalkink talks to agency leaders about the realities of their roles, how they innovate and what they see as the future. In this first episode she sits down with Katie Mitchell to talk about the realities of agency leadership, parenthood and purposeful growth.
Rich Hewes
Street football, a cast that stretches from Ronaldo to Kim Kardashian, and football positioned as pop culture. Nike’s latest football campaign shows how big brands should start to think "culture-first" when it comes to major sporting events.
Rich Hewes