Community Managers: The Secret Weapon in the AI Search Era
Community management will become central within marketing teams as brands are increasingly catering their communications to LLMs and AI agents.
Uncut with Nomi Leasure, Managing Director of Pinch
Founded just three years ago, experiential agency Pinch has already gone from upstart to trusted partner for brands like Amazon, Netflix, and Lululemon. In this episode of Uncut, recorded at Cannes Lions, Nomi talks about what it really takes to build a people-first experiential studio.
Alex Zeevalkink
Brandmakers with Cassie Hall, Director of Brand and Marketing at Motorway
On this episode of Brandmakers, we’re joined by Cassie Hall, director of brand and marketing at second hand car platform Motorway and former head of marketing at Zoopla who argues that brand should form the operating system of any business.
Hannah Bowler
“Will Anyone Remember I Was There?” How to do Sports Sponsorship Right
Brands love to chase the spotlight in sports, but JvM's Robert Zitzmann argues the best sports marketing isn’t about being the loudest. It’s about understanding what entertainment they can offer and why audiences would want them to be part of the moment.
Rich Hewes
The Case for Rewriting Entry-Level Creative Jobs
AI and cost-cutting have become convenient excuses to freeze out juniors. But if you actually care about your future talent bench, this might be the moment to redesign what entry-level looks like altogether. Hannah Bowler asks the industry how they’d rewrite junior roles for the era of AI.
Hannah Bowler
