“Community” is on every marketer's deck right now, but most brands are just renaming their audience strategy. Here’s a more honest – and more hopeful – way to think about audience, fandom and community in a post‑mass‑reach, AI‑everywhere world.
Alex Zeevalkink
Audiences aren’t chasing bigger, louder nights anymore. They want experiences that feel human, intentional and emotionally rewarding. Here’s why the next decade of events will belong to those who design for emotional resonance first and use AI as a powerful, but purely supportive, tool.
Nathan Reed
If you care about how brands show up around big cultural moments, this summer’s World Cup is going to be a stress test. Not just for creative work, but for how well we understand what football actually provides people with in 2026.
Rich Hewes
Creativity used to be about chasing ideas worth talking about. Now, as tech eats the word “innovation,” Wayne Deakin and Jeff Bowerman argue that real progress still comes from wandering minds, bold experiments, and work that actually moves people.
Hannah Bowler
