For the first season of Brandmakers, Hannah Bowler spoke to leaders across some of today's innovative brands, such as Notion, Zalando and Pinterest. During each interview she asked where the brand marketers go to reset and refill, and how they keep their minds fresh for new ideas.
Hannah Bowler
What happens to your brand when most people never visit your website again? In a recent talk, R/GA’s executive creative director Rob Northam argued that the internet we’ve been designing for is built on assumptions that no longer hold, and that AI is about to make those faults impossible to ignore.
Alex Zeevalkink
We trust people, not machines. Plenty of brands are racing to bolt AI onto their products, but very few stop to ask whether what they’re building actually feels like them. If your AI does not behave like a member of your team, your audience won’t trust and adopt it. So how do we solve this?
Rosh Singh
Notion's Áine Dundas on why the brand leads with community and small, thoughtful experiences, how formats like Café Notion turn power users into the marketing engine, and what its evolving visual identity says about infinite use cases.
Hannah Bowler
While many brands are starting to act as publishers, one brand is taking the opposite approach. Worried about adding to a constant stream of brand noise, Brompton’s marketing boss is betting on fewer, better stories told by the people who actually ride its bikes.
Hannah Bowler
Zalando is one of Europe’s biggest advertisers, but its ambitions stretch far beyond traditional marketing. Under James Rothwell, the company is pushing to behave less like a retailer and more like a publisher.
Hannah Bowler
