Having reported on the world of creativity, media and tech for many years now, Hannah gets the bigger picture. Her reporting blends sharp analysis with a human lens, connecting the dots between innovation, culture, and impact.
A brand has always been a static thing. But now, as AI matures, agencies and brands are experimenting with “brand brains” that turn decades of explicit and tacit knowledge into something teams can actually use in any situation, making the concept of a brand something far more adaptable.
Hannah Bowler
ITV knows it can’t out-Netflix Netflix. Instead, the brand and marketing team at the broadcaster are betting on a sense of belonging: truly British, deeply relatable shows that give its audiences the sense of coming home – and a marketing playbook built to fan the flames when a show catches fire.
Hannah Bowler
Listen on Spotify Listen on Apple Music Watch on YouTube And we're back, this week the Brandmakers podcast dives into the world of ITV, a major UK broadcaster and content studio reaching millions of viewers through its channels and ITVX. Its director of brand and marketing, Paul Ridsdale, has been marketing the British broadcaster ITV for over 17 years, and has been a part of its journey from a TV channel to a streaming service and content creator. In this episode, presenter Hannah Bowl
Hannah Bowler
After two decades of growth, Pinterest is stepping into the cultural spotlight – doubling down on experiential activations, product differentiation, and moments where the platform has a legitimate role to play, on and offline.
Hannah Bowler