Strategy that respects the audience. We decode go‑to‑market, content, growth loops, and measurement – highlighting ethical, effective tactics that compound over time instead of chasing quick wins.
When shopping becomes a process that requires the buyer just to express a single sentence, only the brands that we can actually name will survive. Here’s how to become that default brand... before the algorithms picks one for you.
Naji El-Arifi
A quiet manifesto for marketers who’ve fallen out of love with big numbers, and want to measure what actually sticks, such as the saves, shares and small corners of the internet where fandom, not reach, does the real work.
Cathelijne Noortman
Listen on Spotify Listen on Apple Music Watch on YouTube And we're back, this week the Brandmakers podcast dives into the world of ITV, a major UK broadcaster and content studio reaching millions of viewers through its channels and ITVX. Its director of brand and marketing, Paul Ridsdale, has been marketing the British broadcaster ITV for over 17 years, and has been a part of its journey from a TV channel to a streaming service and content creator. In this episode, presenter Hannah Bowl
Hannah Bowler
After two decades of growth, Pinterest is stepping into the cultural spotlight – doubling down on experiential activations, product differentiation, and moments where the platform has a legitimate role to play, on and offline.
Hannah Bowler
Elf Cosmetics is rebuilding its innovation pipeline around social media. The beauty brand treats fans as co-creators and has made the traditional lengthy path from feedback to product disappear, turning that speed into its real competitive edge.
Hannah Bowler
Listen on Spotify Listen on Apple Music Watch on YouTube Welcome back, it's week three of the Brandmakers podcast, and Hannah is joined this week by Louise Foley, who is director of marketing, Europe at Pinterest. Louise and Hannah got stuck into the subject of trends and signals, and what marketers need to do to stay on the right side of cultural relevance. She also detailed her own marketing strategy and her push into fun and meaningful experiential events. Disclaimer: we recorded thi
Hannah Bowler